What it is: A long-wear lip stain that leaves lips with a flushed tint that enhances lip tone and has a transfer-proof formula that’s buildable and lightweight.

Formulation Type: Lip Tint 

Highlighted Ingredients: 

- Ink-Dye Technology: Locks in weightless color that looks vibrant yet natural on the lips.

- Aloe Vera Gel: Supports lip barrier health, keeping lips soft and preventing dryness.

- Panthenol: Boosts shine and softness, hydrates lips, and improves barrier function.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Available in a range of buildable shades, this long-wear, non-drying lip stain feels weightless and comfortable on the lips. Formulated for on-the-go moments, it’s effortless to apply wherever you are—no reapplications needed. Create the perfect lip combo with Lip Butter Balm and SoftLine Lip Liner (both sold separately).

Clinical Results: Within an independent consumer perception study of 32 people (ages 23-50), measuring performance immediately and after 8 and 12 hours:

- 96% agreed it is easy to apply and does not feather

- 96% agreed it feels comfortable after 12 hours 

- 93% agreed it does not transfer after 12 hours