What it is: A 24-hour tubing mascara that volumizes, lengthens, and fans out lashes for a full 360° effect that pops from every angle.

Formulation Type: Volumizing, Lengthening

What Else You Need to Know: It’s A Stretch Mascara has a tubing formula that coats and encapsules each lash to build volume and length from root to tip. The spherical-tipped, micro-bristle brush catches and extends even the shortest of lashes. It lasts for up to 24 hours yet removes easily with just warm water—no makeup remover or scrubbing needed.

Clinical Results: In a clinical study on 44 people, after 21 days of use:
- 93% said the formula is easy to build
- 89% said their lashes looked longer and fuller
- 95% said the brush perfectly defines lashes