What it is: An easy and weightless cream eyeshadow with a diffused matte or soft shimmer finish, that’s crease-resistant, sweat- and humidity-resistant, and waterproof.

Highlighted Ingredients: 
- Smoothing Amino Acids and Spherical Powders: Create a smooth feel with immediate adhesion to the eyelid and all-day diffusion.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also cruelty-free.

What Else You Need to Know: This medium-to-full coverage formula applies effortlessly with a finger or brush and lasts all day. The shades can be worn alone or layered for a sculpted look. Achieve Mario’s signature eye in two ways: use Master Mattes for monochromatic and sculpted eyes with a diffused finish; or Soft Shimmer for refined, reflective looks with a pearlescent finish.

Clinical Results: In a consumer study with 34 volunteers, immediately after Master Mattes Long-Wear Cream Eyeshadow application:

- 100% agreed it was high performance, easy to apply, and felt weightless on the eyelid

- 100% agree it helped to achieve their desired look in less time than they usually spend on their eyeshadow

In a consumer study with 34 volunteers, 8 hours after Soft Shimmer Long-Wear Cream Eyeshadow application:

- 100% agree it feels soft and comfortable throughout the day

In a consumer study with 34 volunteers, 8 hours after Master Mattes Long-Wear Cream Eyeshadow application:

- 97% agree that it looked smooth all day